Last updated: May 28, 2017
Information Collection and Use
We mainly use your Personal Information (defined below) for the following purposes:
- To improve and personalize our Site and Services
- To send you information or communications you have requested
- To send you links to downloadable archive information you have requested
- To gather broad demographic information about user trends and visitors to our website.
- To enable SACRED BUFFALO, its contractors, partners and distributors to alert you to Services changes, special offers, updated information and other new Services.
Types of Information Collected
There are two types of information collected by us: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information. Personally Identifiable Information (“Personal Information”) is information that identifies you as an individual, such as your name, mailing address, email address, age range, etc. Personal information is only obtained when you voluntarily provide the information to u
Examples of how we may collect Personal information from you include, but are not limited to:
- When you subscribe for Services or updates, register for any account or otherwise interact with the Services in any way
- When you make a purchase via the Site
- When you download content, apps, software or software updates from the Site
- When you seek customer support, technical assistance or otherwise contact us
- When you use our Services provided online, by way of your mobile device or our software
- When you subscribe to newsletters, promotions, alerts, updates or other materials from us.
If you choose to make a purchase via the Site, our third party payment processor service providers may also collect billing information such as your credit card number or billing address.
Non-Personally Identifiable Information. Non-Personally Identifiable Information (“Non-Identifying Information”) is information that does not identify you as an individual, such as your browser type, IP Address and/or the URL of the previous web site you visited. We may automatically collect certain types of Non-Identifying Information from you when using the Site. We may also collect Non-Identifying information that you voluntarily provide, such as information included in response to a questionnaire or survey.
We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Services, complete your transactions and administer your inquiries.
Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other Non-Identifying Information (for example, your viewing preferences). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other users of the Site to attempt to provide you with a better experience, to improve the quality and value of the Service and to analyze and understand how our Site and Services are used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a service to you according to your preferences or restrictions.
We also use your Personal Information to contact you with our newsletters, marketing or promotional materials and other information (“Marketing Information”) that may be of interest to you.
If you decide at any time that you no longer wish to receive Marketing Information from SACRED BUFFALO, please follow the opt-out or unsubscribe instructions provided in any of the communications or update your “Settings” information. (See “Changing or Deleting Information” below.).
Our Services may use location-based services in order to locate you so that we may verify your location, deliver you relevant content based on your location.
When you visit the Site, our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your computer’s browser type or the webpage you were visiting before you came to our Site, pages of our Site that you visit, the time spent on those pages, information you search for on our Site, access times and dates, and other statistics. We use this information to monitor and analyze use of the Site and the Service and for the Site’s technical administration, to increase our Site’s functionality and user-friendliness, and to better tailor it to our visitors’ needs. We also use this information to verify that visitors to the Site meet the criteria required to process their requests.
Cookies and Pixel Tags
We may also use “pixel tags,” “web beacons,” “clear GIFs” or similar means (individually or collectively “Pixel Tags”) in connection with our Service to collect usage, demographic and geographical location data. A Pixel Tag is an electronic image, often a single pixel that is ordinarily not visible to users and may be associated with cookies on a user’s hard drive. Pixel Tags allow us to count users who have visited certain pages of the Site, to deliver branded services and to help determine the effectiveness of promotional or advertising campaigns.
Identity theft and the practice currently known as “phishing” are of great concern to us. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your username, password or credit card or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission’s website.
Information Sharing and Disclosure
Aggregate Information and Non-Identifying Information. We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Information and Log Data with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.
Service Providers. We may employ third party companies and individuals to facilitate our Services, to provide the Services on our behalf, to perform Site-related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Site’s features) or to assist us in analyzing how our Site and Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Compliance with Laws and Law Enforcement. We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of SACRED BUFFALO or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.
SNS. When you subscribe for Services or updates, register for any account or otherwise interact with the Services, you may be given you the option to share information with certain social networking services (e.g., Twitter, Facebook, Instagram).
Changing or Deleting Your Information
You may review, update, correct or delete the Personal Information in your profile by unsubscribing or contacting us. If you completely delete all such information, then your account, if you have one, may become deactivated. If you would like us to delete your record in our system, please contact us at firstname.lastname@example.org with “Privacy” as the subject line of the email with a request that we delete your Personal Information from our database. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.
We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100 percent secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or Service, and you do so at your own risk.
Links to Other Sites
Our Site may contain links to other websites. If you choose to visit an advertiser by “clicking on” a banner ad or other type of advertisement, or click on another third party link, you will be directed to that third party’s website. The fact that we link to a website or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.
Our Policy Toward Children
This Site is not directed to individuals under 18. We do not knowingly collect personally identifiable information from individuals under 18. If a parent or guardian becomes aware that his or her minor child under 18 has provided us with Personal Information without their consent, he or she should contact us at email@example.com. If we become aware that a person under 18 has provided us with Personal Information, we will delete such information from our files.